Choking Press Release

CHOKING ON THE SILVER SPOON Contact: name

Keeping Your Kids Healthy, Wealthy number

And Wise in a Land of Plenty e-mail

By Gary Buffone, Ph.D.

Publisher: Simplon Press

Publication date: February 2004

Price: $19.95/trade paper

ISBN:



Simple and Effective Financial Parenting



In “CHOKING ON THE SILVER SPOON” Psychologist Gary Buffone

Shares His Understanding How Parents Can Help Children of All Ages Maintain Healthy Lives in a Land of Abundance



Bill and Joan were at their wit’s end, caught between the constant whining and demands of their 7 year-old daughter and a brilliant son flunking out of college. Though busy with their careers while the kids were growing up, they had always worked hard to give them their children the very best. They now realized that something was terribly wrong, but what?



Living in a country filled with economic and material abundance, how have so many advantaged children’s lives become a slippery downhill slope to boredom, financial irresponsibility, dependency, narcissistic entitlement, depression, and abject failure? And more importantly, how can parents deal with the very real and complex issues surrounding their money and kids.



Many parents find themselves asking these very same questions.. In a recent survey conducted by U.S. Trust, parents number one concern is how their success will negatively impact their children. “Clearly, affluent parents are conflicted,” says Jeffrey Maurer, president of U.S. Trust, “On the one hand, like all parents, they want to give their child the advantages they can afford. On the other hand, they don’t want to undermine their children’s initiative and ability to succeed on their own.”



Gary W. Buffone, Ph.D., in his new book CHOKING ON THE SILVER SPOON (Simplon Press, ISBN, $19.95) presents no-nonsense answers to just these questions. .

The book provides sound, practical advice to help parents apply the Five immutable Laws of Financial Laws of Financial Parenting throughout the family life cycle. From teaching youngsters about money, to dealing with the entitled teen, to fostering healthy ambition and a strong work ethic, to tips on when and how to best transfer assets to adult children.



CHOKING ON THE SILVER SPOON has received endorsements from Steven Covey, author of The 7 Habits of Highly Effective People, and Jessie O'Neill, author of The Golden Ghetto: The Psychology of Affluence, and Founder/Director of the Affluenza Project,



"Gary Buffone has come up with an effective inoculation to prevent affluenza! Bravo! Using Gary's tools will help parents and affluent children of all ages learn emotional literacy and health around financial matters. A must read for anyone interested in finding out how money can buy happiness!"



“Wealth is a double edged sword. Its unique challenges can be mastered, but where they are not handled adeptly, the damage is devastating. And no one pays a greater price than our children,” writes Dr. Buffone in his new book.



About the Author

Gary Buffone, Ph.D. is a leading advisor to the affluent and has been cited on money-psychology issues in Money, Worth, The Business Journal, CBSMarketWatch and MSN Money and has authored more than 25 publications, including his most recent book, The Myth of Tomorrow (McGraw-Hill/ September 2002). His Psychology of Prosperity Series is to be released by Simplon Press in Summer 2004. Dr. Buffone is married with two children and lives and works in Jacksonville, Florida. He can be contacted at www.thefamilywealthresource.com